We spend a lot of time in B2B marketing talking about email segmentation, but I recently came across a great example of website segmentation that I’d like to share: www.rallydev.com.
The folks at Rally Software help organizations develop software using Agile practices, so they have several possible purchasers at a company all the way from a
Now let’s talk copywriting…your email and landing page copy is intended to get the person to convert right? Get them to click through or submit a form…
Everyone is busy, so we need to make sure it’s relevant and compelling, so we don’t get ignored!
So here are your 4 copywriting dos…
1. Get to the point!
According to MarketingSherpa, webinars are “one of the top two lead-generation tactics for B-to-B marketing”. That, with the current economic climate, gives you a great reasons to include webinars in your marketing strategy. So… Where do you start?
What should your topic be and who should present it?
When is the best day to host the event?
Who
Doing the same thing over and over and expecting a different result is the definition of insanity. Ever heard that saying? Well, I can’t tell you how many marketers when asked, “What results have you received?” They answer with, I don’t know or I can’t track or report properly.
So if you execute marketing programs
We all know that email marketing success is dependent on many factors, but one of the most critical elements is your subject line. What’s interesting is that many companies still spend little time thinking about and testing the subject line ,as compared to the time they devote on developing the email design and call to
You’re probably familiar with the little text at the top of email messages directing people to “Click here to view this email as a web page”. Here are common phrases that I’ve seen lately:
Trouble viewing this message? Click here to see it as a web page.
If you’re having trouble reading this message, read the online
