http://marketinginsights.eloqua.com/2009/02/04/from-who/ The Art and Science of Demand Generation Thu, 18 Mar 2010 05:30:08 -0400 http://wordpress.org/?v=2.9.2 hourly 1 http://marketinginsights.eloqua.com/2009/02/04/from-who/comment-page-1/#comment-5 Always Be Testing « Marketing Insights Wed, 01 Jul 2009 19:38:49 +0000 http://eloqua.wordpress.com/?p=329#comment-5 [...] Email From Lines: One client that I was working with saw a 36% increase in open rates by simply adding the company [...] [...] Email From Lines: One client that I was working with saw a 36% increase in open rates by simply adding the company [...]

]]> http://marketinginsights.eloqua.com/2009/02/04/from-who/comment-page-1/#comment-4 Trade Show Follow Up - Simple Beginnings « Marketing Insights Mon, 09 Feb 2009 17:32:34 +0000 http://eloqua.wordpress.com/?p=329#comment-4 [...] From Name is the company name at this point since the relationship with the prospect is just getting off [...] [...] From Name is the company name at this point since the relationship with the prospect is just getting off [...]

]]> http://marketinginsights.eloqua.com/2009/02/04/from-who/comment-page-1/#comment-3 Rhonda Wed, 04 Feb 2009 03:18:16 +0000 http://eloqua.wordpress.com/?p=329#comment-3 Agree on importance of From line. Wanted to share what *Center for American Progress Fund* uses. They don't want to use the name of their organization because the only thing that will show up on a mobile device is "Center for Am...". Instead they have opted to use sender name followed by an alternate name: *Alan Rosen, I Am Progress* Agree on importance of From line. Wanted to share what *Center for American Progress Fund* uses. They don’t want to use the name of their organization because the only thing that will show up on a mobile device is “Center for Am…”. Instead they have opted to use sender name followed by an alternate name: *Alan Rosen, I Am Progress*

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