For those who know me personally, you may be surprised it has taken me even this long to post something about Twitter. Well, today is the day. Many marketing success stories are popping up especially in regards to consumer brands. Great examples, indeed, but I have long suspected usefulness of Twitter for all types of marketers
Archive for February, 2009
If you have autoresponders set up on your website forms (and I sincerely hope you do!) you may want to spend a few minutes making sure they’re up to date. Does the call to action still make sense? Is all of the contact information correct? Does the design reflect your latest branding?
You can check on
Most clients start out with a lead bucket and an opportunity bucket. Marketing works with leads, sales works with opportunities. However, as you move toward an integrated marketing funnel, it is important to incorporate additional lead stages in the buying cycle.
A Lead Stage field buckets leads and opportunities into a category to help marketers understand
This is my tried and true method for determining if the call to action is easily discernable in an email: squint. That’s right…open your email, roll your chair back from your desk, and squint. Is it clear where you should click? Can you see it without scrolling? This certainly isn’t scientific, but it gets the
Your buyer wants information. You have their attention. This is a great opportunity to listen to your buyer, route them to the right resources, and consistently introduce new audiences to your unique value proposition. If you do not have an automated Welcome Campaign for your new prospects – do not wait any longer to get one in place. If you have one in place, please re-evaluate from your customer’s point of view to identify opportunities for improvement.
I have a client whose company attends about 25 trade shows per year and up till now the follow-up for these events has been a little haphazard. We’ve begun working on ways to provide a series of automated post-show emails for these events. We want to come up with something scalable that can work for
February 6th, 2009, by Laura Cross 1 Comment
Best Practice Recommendation for Hiring Demand Generation Professionals
When hiring for demand generation professionals it’s sometimes difficult to gauge the person’s understanding of the concepts. Providing a Homework Assignment after a phone interview, prior to the second phase onsite interview can help. Below is a list of ten behavioral questions to obtain more information about the candidate plus a logic exercise.
This assignment is
I hate not getting confirmation for an event that I have registered to attend – or worse, not getting any pre-event details at all. So, trust me, I was disheartened to hear from attendees of an event that my team hosted last fall that they hadn’t received any email confirmation details.
Attendee: “We never received instructions
All of you overachievers out there know who you are. One minute you have the bright idea to organize your books by genre and within thirty minutes you’ve decided that you need two new bookshelves, you’d like to paint them red before you use them, you’re going to move your bed to the other wall
