It's All About Revenue Blog
It is great to see how the concepts of Revenue Performance Management have really taken off in the past 12 months. Thus, with great pleasure, the authors of this blog have decided to continue the conversation on Eloqua’s new blog It’s All About Revenue. There, we will have more perspectives from a broader set of sales and marketing professionals, more war stories, and certainly no shortage of opinions!
We will continue to share insights and learnings from The Revenue Lifecycle that help companies with the “how do I?” side of managing revenue growth consistently quarter over quarter. See you on the other side.
We are kicking off our next quarter of Customer Success Tours, and the main theme is going to be about nurturing. I find that more marketers than ever are looking to automate nurturing, and help them do more with less. However I find that every person has a different definition of nurturing, so sometimes the
Whether it’s an existing campaign that is “expected” or the new one you’re planning during all your waking (and some of your sleeping) hours, if you can’t explain the goal, is it worth all your time and effort?
A good friend of mine once told me that, and it is so true. Storytelling is an art, an art that some people have, and some struggle with. I was at a dinner party a while ago with a group of friends. After a few glasses of wine, we all started to tell a few
Eloqua’s recent Customer Success tours have spawned good discussion around lead nurturing. One question that stuck out to me was “When do you stop nurturing a lead?“
The DMA 2010 Statistical Fact Book that was published last month, shows that 65% of marketers are using webinars as a communication channel but only 38% say this channel has been effective.
In the post Driving Demand for Your Online Events, we covered 4 key areas to focus on in order to not only get people
So with the Superbowl coming up this weekend, I thought I would divert from the “I told you there would be no math” series and focus on something equally important…Fantasy Football and Demand Generation. Yes I am one of those people who play Fantasy Football. I have the large HD LCD flatscreen, the NFL channel, and
